I was waiting for a bus recently and noticed a new ad on the side of one as it passed by. A bright pink background with a black lace overlay the ad was for...La Perla. Now I can't help but notice a dichotomy here...the other advertisments are for McDonalds, or car insurance, or requests for volunteers to test new experimental drugs...but La Perla? A store where you can easily spend a few thousand dollars on lingerie and nightgowns.

What group of people are these ads marketing?

a) Businessmen who need to buy gifts and are desperate for any suggestion
b) Random heiresses who can't decide between a cheeseburger or a push-up bra
c) Katie Cruise nee Holmes

Answers on a postcard, please.