Art...with a capital "A"...as opposed to art...small "a"...generally comprised of posters that you bought in college and paintings that look suspiciously like numbers may be lurking underneath...is often seen as expensive and (keeping this good, clean alliterative fun) elitist. Though not if London-based Culture Label has anything to do about it...

It would be enough if the site just contained (you guessed it) Art...curated by some of the world's best museums and galleries...the best part, however, is their Own Art, Pay Later area. Capital "A" Art...on an interest free installment plan...how wonderfully Egalitarian.